Your privacy matters to us. This policy explains what information we collect when you visit VitalWomanOver50 (reviews.vitalwomanover50.com), why we collect it, and the choices and rights you have over it.
In short: we only collect the email address you choose to give us, plus standard analytics and cookie data. We never sell your personal information, and you can ask us to delete it at any time.
1. Who we are
VitalWomanOver50 is an independent product-review and wellness-information website for women aged 50 and over. For the purposes of data-protection law, the data controller is VitalWomanOver50, contactable at hello@vitalwomanover50.com. References to "we", "us" and "our" mean this website and its owner.
2. The information we collect
We try to collect as little as possible. Specifically:
- Email address — only if you choose to join our "Notify Me" / newsletter list. You give this to us voluntarily and can unsubscribe at any time.
- Usage and device data — pages viewed, time on site, approximate location (country/region), browser type, and the site that referred you, collected through analytics tools and cookies.
- Cookies and similar technologies — small files stored on your device, including affiliate-tracking cookies (see Section 6).
We do not ask for or store sensitive health information, payment details, or government identifiers. Any purchase you make happens on the retailer's own checkout, not on this site.
3. How we use your information
- To send you updates, new reviews, and tips — only if you opted in.
- To understand which articles are useful so we can improve the site.
- To operate affiliate links correctly and, where applicable, receive credit for a referral.
- To keep the site secure and to comply with legal obligations.
4. Legal bases for processing (GDPR / UK GDPR)
If you are in the UK or the European Economic Area, we rely on the following legal bases:
- Consent — for marketing emails and for non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — for basic analytics and security, balanced against your rights.
- Legal obligation — where the law requires us to retain or disclose data.
5. Who we share data with
We do not sell your personal information. We share limited data only with service providers that help us run the site, such as:
- Our email/newsletter provider (to deliver messages you signed up for).
- Analytics providers (to measure traffic).
- Affiliate networks and merchants — including Digistore24 and the brands we review — which may receive a tracking signal when you click an affiliate link.
- Hosting and content-delivery providers.
Some of these providers are located outside your country. Where data is transferred internationally, we rely on appropriate safeguards such as standard contractual clauses or adequacy decisions.
6. Cookies and affiliate tracking
We use cookies to make the site work, to measure traffic, and to track affiliate referrals. When you click a link to a product we recommend, the merchant may place a cookie that credits us with the referral if you later purchase — this never changes the price you pay. See our Affiliate Disclosure for details.
On your first visit you will see a cookie banner. You can accept or decline non-essential cookies, and you can clear or block cookies at any time in your browser settings.
Analytics and advertising
We use Google Analytics 4 to understand how visitors use the site (pages viewed, time on site, approximate country/region). This data is collected only after you accept cookies, and IP addresses are anonymised. We may also use Google's remarketing features to show relevant content to past visitors on other websites. You can opt out of Google Analytics using Google's browser add-on, and you can manage personalised advertising in your Google Ad Settings. Declining cookies on our banner prevents analytics and advertising cookies from being set.
7. Your rights
Depending on where you live, you have rights over your personal information:
- UK & EU (GDPR / UK GDPR): access, correction, erasure, restriction, objection, portability, and the right to withdraw consent or complain to a supervisory authority (the UK ICO or your local EU authority).
- Australia (Privacy Act 1988 & the Australian Privacy Principles): the right to access and correct your personal information and to complain to the Office of the Australian Information Commissioner (OAIC).
- Canada (PIPEDA): the right to access your information, request corrections, and complain to the Office of the Privacy Commissioner of Canada.
To exercise any of these rights, email us at hello@vitalwomanover50.com. We will respond within the time required by the applicable law.
8. Data retention
We keep your email only while you remain subscribed and for a short period afterwards. Analytics data is kept in aggregated or limited form. When data is no longer needed, we delete or anonymise it.
9. Children
This site is intended for adults. We do not knowingly collect information from anyone under 18. If you believe a child has provided us data, please contact us and we will delete it.
10. Security
We use reasonable technical and organisational measures to protect your information, including HTTPS encryption. No method of transmission over the internet is completely secure, but we work to keep your data safe.
11. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. Significant changes will be highlighted on the site.
12. Contact us
Questions about your privacy? Email hello@vitalwomanover50.com or use our contact page.